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CCM SERVICES
Achieving your marketing objectives is never a matter of luck. It's a matter of careful planning and execution. CCM Marketing can help you reach your goals quickly and cost effectively by providing you with the expertise you need to plan and execute at every stage of the process:
Product Analysis
- Analyze your product to determine its viability for DRTV.
- Provide expertise on how to make it more marketable and profitable.
Offer Development
- Develop an effective Call-to-Action for your product.
- Manipulate and test offers, including price point, premiums, teases and potential up-sell options, to maximize revenue per call.
Media Planning
- Use our database and other valuable resources to put together a Media Plan that will ensure success for your product.
- Place your ad campaign in the most effective and cost-efficient way to maximize your visibility and exposure.
- Conduct complex in-process tracking and reporting to monitor the success of your campaign and adjust it to fine-tune performance.
Media Negotiation and Buying
- Leverage our relationships with national and regional cable companies, networks, and broadcast stations to get the best rates possible for our clients.
Trafficking
- Obtain dubs of your infomercial and send them to the networks.
- Follow up to ensure the correct air tape arrived and that the commercial is broadcast at the correct time.
Profitability Analysis
- Use our specially designed, proprietary software to instantly analyze the effectiveness of your campaign.
- Adjust campaign spending within days to maximize profits.
- Report the right information you need so you can focus with laser-like precision on your marketing budget.
- Provide daily reports detailing who's buying, what they're buying, where they're buying, and how much they're buying.
Fulfillment
- Help you choose the right fulfillment company to work with you and your telemarketing agency to receive, package, and ship your product.
Telemarketing
- Help you select the right telemarketing firm to handle customer orders
- Assist you in negotiating the best rates
- Review telemarketing scripts and recommend ways to increase up-sells
Creative Services
- Offers creative services to help market your brand/product further with:
- Brand Identity Design
- Print/Direct Mail Design
- Packaging Design
- Television Graphics
- Website Design
Broadcast Calendar
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"The Team at CCM is extremely professional - everything they have told me is right on the money - never have I worked with such a great media placement agency!"
Ken Burnett,
Owner
Check-Go
"The Team at CCM was instrumental in the success of Inside Approach. Their Experience and history helped us make all the right decisions the first time and avoid costly mistakes."
Jim Sowerwine,
Owner
Inside Approach
"CCM is an invaluable partner to have. They continue to treat our media buys as though it is their money on the line and are always willing to go the extra mile to ensure our projects success. I can't imagine a better media buyer to handle a golf project."
Bob Hanington,
CEO
Newtek Media Capital
"The team at CCM has provided us with a turn-key solution to our media buying needs. Their experienced and professional staff have insured our campaigns success. From the earliest planning stages through roll-out, CCM has met and exceeded our expectations and anticipated our future needs. They go far above and beyond buying media. Their comprehensive consulting services have guaranteed that we have considered every detail necessary for a successful direct response campaign. They are the best in the business!"
Jeremy Aisenberg,
Vice President of Business Development
David Leadbetter Enterprises
"We were so impressed with the work that CCM Marketing did to our product here in the USA. After working with two other groups that could not make it work, CCM used their expertise and relationships to make the Balance Bracelet a household name. My only regret is I didn't work with them first."
Teresa Lebrero,
Owner
Balance Bracelet
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